Google Analytics Setup

Now that you’ve got Google Analytics running on your website and collecting all that important data, it’s time to tweak some settings to answer the question we had in the beginning – how does a visitor become a paying customer and then a loyal client?

There are only 2 steps you need to go through to make sure you’re getting valid data.


This is necessary for correct visitor tracking to separate real visits from (often unintended) visits from your team, robots and other sources that might distort your data.


Goals are the actions made by site visitors you deem important – e.g., clicking on certain buttons, creating an account, subscribing, or making a purchase. Once you get the full picture, you will be able to experiment with these metrics and grow (or, in some cases, decrease) them.

Goals can also help you to see the path a visitor takes to reach a certain goal. Once you know it, you can optimize the path and make it easier for visitors to reach the goals designated by you.

To find out whether you have Google Analytics goals configured on your website, simply complete the form below. It’s free and the results will be shown in an instance.

For those of you who are willing to do it all themselves, we’ve prepared a quick, step-by-step guide to help you set up Google Analytics and configure goals on your website.

Have you configured the basic settings for Google Analytics?

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How do I add a filter?

Filters are added in the View menu, and if there is such a need, you can create several Views. A website view is usually a copy of Google Analytics data using various settings.
Go to your Google Analytics profile, select the View menu and click the Filter button.

Click the ADD FILTER button to add a new filter.

Select the type of filter.
Google Analytics offers two types of filters: predefined and custom. Predefined are commonly used filter templates . Custom filters are customized individually to achieve your goal. In any case, remember to get the correct filter name and save its settings.


Correct: exclude IP
Incorrect: qwerty12345

Before applying the changes, make sure that you take into account the following points:

  1. Do not remove or add filters to your original website. Experiment with copies of site views, because when you delete a view, data associated with its history disappears.
  2. GoogleAnalytics applies filters exclusively to data that will be added after they are created. For example, you can not filter data that you already have.
  3. Filters are applied in the order in which they are installed.

With the help of filters, you can get more information from your site. For example:

  • measure traffic from some specific audience
  • exclude traffic from employees of development companies
  • clear data from spam
  • divide advertising and information traffic

Follow these tips to achieve success:

  • Define and set filter parameters, taking into account performance indicators;
  • Before applying anything, select the filter order, especially if you have selected custom filters;
  • If you do not have enough time to configure all the necessary parameters, hire a specialist in the field of Google Analytics because receiving incorrect data will not allow you to make the right decisions.

Google Analytics Goals Setting Guide

First of all, log in to your Google Analytics account and select the Administrator menu at the top.
Then go to a specific view where you want to define the goal, click “Goals”, then the red button NEW GOAL

To create a new goal from an existing template, simply do the following several steps:

  1. Select the Template in the Goal setup section.
  2. Tap Next to continue configuring the goal.

Templates help to simplify actions by setting goals based on predefined business goals, which fall into 4 categories: Income, Acquisition, Inquiry, Participation. You can use the template as an organization tool to get an idea of the goals that you would like to create.

Creating a new custom goal is easier than you think, and you can do this by following these steps:
In the Goal Setup section, select Custom in the list of options, and in the next step, select one of the four possible types of goals.

You can send events every time a user clicks the Add to Cart button, shares an entry, submits a form, performs any other action you want to track as a micro conversion.

Use the whole arsenal of internet marketing and a few more secret developments

Data optimization

Using the data optimization will give you an answer to the question “Where did the customer come from?” You will know exactly which advertising channel brought buyers to your website. 100% guarantee of data validity.

API Tools
Google Analytics
CRM Integration
Offline Tracking
Call Tracking
Enhanced E-commerce
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Lead Generation

The power of advertising + the power of analytics. Selection of target visitors. Minimum cost of attracting new customers and maximum number of sales. This is the main goal of our work.

Facebook Ads
Bing Ads
Youtube Ads
Mobile Ads
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Conversions increasement

Why didn’t the target visitor give you his money? Get answers and specific recommendations of what you need to improve on your website to raise sales.

Usability Audit
CRO Audit
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Increase profit in 5 days

Google Analytics Technology Partner

Have you made the basic settings for Google Analytics?

We are ready to assist you at any stage of receiving, processing and analysis of statistical data. In addition, within 24 hours you will receive recommendations for increasing your profits!

Emergency professional help:

  • Installing Google Analytics
  • Setting up Google Analytics (setting goals, sales funnel)
  • Setting up additional types of tracking
  • Analysis of the received data by all main and additional parameters
  • Carrying out CRO and Usability Audit
  • Development of a personal profit increase strategy
  • Creation and maintenance of advertising campaigns of any complexity

The cost of the first level audit (Google Analytics analysis + AdWords or Facebook account analysis) is $ 150. When ordering the development of a personal strategy, creating and maintaining an advertising company, we compensate you 100% of the payment for the first level audit.

Complete the form below and get your result now!